Sign-up
Description
Exists to persuade a visitor to become a member and to provide a conversion point.
Context of Use
Applies to any site that require users to convert into members in order to gain other benefits. It applies especially to walled-garden style applications, such as Blinksale or Backpack.
Task Flow
Typically, a user explores information relevant in being convinced to convert, and at some point goes through the conversion process, and the user begins using the application once confirmed as a new member. Alternatively, the user can begin using the application without registering, and is asked to register only once it is absolutely necessary to continue.
Where Used
Elements
- Value Proposition: communicates the purpose of an application
- Investment Breakdown: features and benefits, but ultimately communicates how much effort will be required to start being productive with an application
- » Testimonial
- Call to Action: a direct command that tells users how to get started and compels them to do so
- Blank Slate / Immediate Engagement: part of the application a user can access and experiment with prior to signing up; also, elements used to guide users through their first use of an application
- Registration form: the conversion process through which a visitor becomes a subscriber/member/customer
Design Criteria
- Communicate a clear value proposition
- Set expectations
- Demonstrate that it works well
- Encourage action and enable progress
- Associate the user to the user’s actions