Movie Sites
Description
Brochureware site designed to persuade visitors to see the advertised movie.
Context of Use
Simply, a person who wants to learn more about a particular movie visits the site to read the synopsis, view the trailer, review the cast list, and/or other related tasks.
Where Used
Elements
- Splash page: essentially, the web version of a billboard about the movie; offers a main entry point into the site, as well as top-level information (release date, cast)
- Teaser/trailer: video trailer, generally identical to what is used for television commercials and in-theater promotion
- Cast and crew: list of cast members, the director, producer, etc.
- Synopsis: summary of the movie’s plot/story
Design Criteria
- Establish and build a reputation
- Enable word-of-mouth marketing
- Engage them
- Encourage and support lifestyle integration (via downloads, merchandise)